In 1902, our great grandfather Ernest Joakim Sjöstrand left Sweden to come live in America. After hearing Americans struggle to pronounce his last name, he changed the first part, "Sjö" to the english translation "Sea" so that his last name could be more easily pronounced as "Seastrand". Once settled, he opened up his own custom clothing shop where he made tailored suits. Ernest is the inspiration behind naming our company "Sjö Clothing". We pronounce it like "show".
As brothers growing up in Utah, we always had things to do. However, no matter what we were doing we always came away loving the small chill moments between the rushes. As a company we represent taking some time to just chill and appreciate the simple moments in life. We call this finding the "chill within the thrill". So get out there and live it up, but whether you're on a snowy mountain or a beach, stop to soak it all in and just enjoy the people and the places that surround you.
We also developed a deep love for reggae music. It is more than just a sound to us. The messages and vibes that come from reggae music inspire spreading love and peace to create harmony and unity in your life. We love the idea of our company inspiring others to spread love and to treat people kindly wherever you go. From all of this, arose our motto "Spread Love, Chill More."
Use the hashtag #enjoythesjo, or tag us in any picture wearing Sjö and we'll either re-post it on social media, or feature your picture on our website. Thanks for visiting our website, and may the chill be with you.
-The Sjö Team